"A developing country needs to maximize its savings rate to finance investments which would help raise its income and consumption streams over a longer time horizon" - Amartya Sen

The Need

  • Insurance penetration in rural India is a dismal 27%
  • Around 20 crore people in rural India, who are earning well from professions beyond traditional farming, are looking for alternative ways to park their earnings

Our Solution

  • Customized products that are tailored to suit the rural consumer needs
  • Insurance policy sales, premium collection and claims settlement services available locally at Rural Business Centers

Impact

  • First time rural policy holders have entered the "formal financial net"
  • Rural consumers are understanding the importance of General Insurance like farm, livestock, weather and motor vehicle insurance as risk cover during times of adversity

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