India has always attracted visitors. Invaders and traders in history, curious students of culture and civilization, Businessmen and thinkers have all been here and are still pouring in. Besides the impossibility of a conquest, the country has won them all over with its sheer depth and variety. While the mysticism and the fascinating absurdity remain, India continues to sweep its visitors off their feet. Credit goes to teeming multitudes that have continually worked to a pride of place and a position of strength.
A typical rush hour view of any major city in India throws up imageries that are a far cry from the staid and laid back misrepresentation, the country has been subjected to for decades. The entertainment blitz in Mumbai, or the political buzz in New Delhi or the IT upsurge in Bangalore, they all provide a fair Raison d’etre to a wildly changing nation that’s longing for more. Longing for the best the world has to offer.
Increasingly brand-conscious and by nature quality-seeking, young India sets off on a sojourn to add a new feather or make a new mark every day. Fleeting glimpses of global names to more profound understanding of the world greets the foreign senses in all its pleasant perfunctory. Be it about the love for Toyotas and Yamahas or disagreements on IBM and Mac. From Karmic Debts to Tetley and Bayern Munich to Bluetooth the hard-nosed awareness is unmistakable, Ray Bans’ firmly in place. |