At
the discarded zones of international business live a set of people
who typically make just enough to get by for the day. Consumerist dreams
hardly
pass them
by and even when they do, it baffles them enough to keep them away. Investors normally avoid them. Time to wake up and smell the coffee. Our
experience and study has taught us that behind this facade of impoverishment
lies a very green pasture. If a single dollar is the smallest unit,
there are about 4 Billion of them out there in the bottom rack, where
the largest
ever market segment waits.
On this premise, we begin by offering our service. A service not
in the same vein as a Non-profit organization or Corporate Philanthropy.
We
do ourselves
a service by ensuring that we remain profitable, even as we do the “Billion
Dollar Group” a service. Without disservice to the service culture,
we provide them with the need of the day and go about generating Revenue
on Investment. Of both our partners’ and ours’.
The billion-dollar group at Comat is dedicated to develop innovative
and effective solutions for the billions of people around the world,
in particular
in rural India that will have significant economic and social impact. The
group is the first for-profit venture and will focus on enhancing
and improving the lives of many who today live in poverty.
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